hung hits home

Posted by dana at 8:07 pm on Thursday, July 23rd, 2009.

We're still up in the air on HBO's new risque show Hung, but it definitely hits home for us. Not so much the part about a recently divorced male high school teacher taking up the age-old profession of, ahem, prostitution (for those of you just learning about us, that's not what we're doing)… The parallel we see lies between the two main characters' start-up toils and ours. Namely trying to get a small business off the ground when you've got an idea you really believe in that some people find a bit 'out there'… When you've got to hustle to get new users and market your offering cost-effectively… When you've got no money in the bank yet and you're giving your services for free… And then there's the part about establishing a brand and getting it out there virally. Especially their moniker "happiness consultants," which is kinda our mantra, too. Even though we're doing it in a slightly less physical way.