moonit welcomes match rejects with open arms

Posted by dana at 12:22 pm on Monday, March 16th, 2009.

In our downtime at SXSW, Moonit met up with some friends at Casino el Camino on 6th Street in Austin, a place that resembles the establishment in "From Dusk Till Dawn" more so than any casino (or camino, for that matter). When we got there, half-expecting everyone to turn into vampires, we met Ed–an Austin native who had attended Moonit's shindig at Roux the night before.  The conversation quickly turned to Ed's dating issues, mainly the fact that he's become a bit obsessed with this one girl he met on Match a little while ago. After some intense teasing from his guy friends, we beat the story out of him:  

 A little while ago, Laura "winked" at Ed on Match, at which point he checked out her profile and wondered to himself why someone that good looking would be interested in him. Eventually mustering up the courage to contact her, Ed sent her an e-mail and they got into some witty e-repartee that lasted a little while before they met in person.

As soon as Ed and Laura met up, he felt that there was a real attraction there. After going out for some drinks, Ed sent her an e-mail making sure she got home ok (the nice guy that he is) and she completely blew him off! Reflecting on his recent relationships, Ed thinks he may have lost his mojo. After all, he was the one to break up with a number of his girlfriends over the past decade, but has been 0 for 2 with these Match girls. I asked him if he knew her birthdate, and that's when his friends really started laying into him because he knew it by heart: November 30, 1977. Glad he didn't know her birth time because that would have been really creepy!

Later on that night, I was excited to go back to my hotel and run Ed (December 3, 1975) and Laura (November 30, 1977) through Astrolabe's synastry software. The interps seemed to be very spot on:  romance is a major theme in the union… Ed and Laura probably experienced an instant attraction when they first met, warming to each other's personalities… at times they may even feel as though they have a psychic connection… but problems can occur if Ed becomes overly dependent on Laura… The relationship is likely to be fraught with misunderstandings and angry reactions… In particular, Ed is aggressive, perhaps even trying to bully Laura and energetically sets about trying to achieve his goals… However, Laura resents these tactics and becomes critical of everything that Ed does… There seems to be no middle ground and tempers are frayed… Ed struggles to understand Laura and becomes impatient, wanting her to be more assertive… He doesn't realize how domineering he appears to be…

When talking to Ed about his dating issues, we realized he could really use these insights as the Cliff Notes into his online dating life. It isn't about convincing anyone to use Moonit instead of Match, JDate or PlentyofFish; it's about using Moonit as a complement to these dating sites. Moonit can help people like Ed–a self-proclaimed "Match.com reject"–to understand what is going on in their online dating relationships and learn how to best approach them so as to make the most of those interactions. Users like Ed are prime candidates for a premium Moonit offering, willing to pay a very modest amount each year in exchange for discounted comprehensive reports and handy on-the-go relationship guidance that they can use in the field as well.