moonit: facilitating the bromantic relationships of tomorrow?

Posted by dana at 3:11 pm on Thursday, February 19th, 2009.

We've long been obsessed with Paul Rudd's boyish good looks, sexual ambiguity and sardonic wit so we went nuts when SXSW magazine came out and, low-and-behold, Mr Rudd's latest movie "I Love You, Man" is premiering at SXSW on Friday, March 13th…

Directed by John Hamburg (Along Came Polly,” co-writer of “Meet The Parents,” “Meet The Fockers,” “Zoolander”), the movie features an awesome, ridic funny line-up of characters: Jason Segel ("Forgetting Sarah Marshall" and "Knocked Up"), Andy Samberg (SNL and my personal fave "G-zz In My Pants" SNL video short fame) and Rashida Jones ("The Office").   

Long story short, Mr Rudd is getting married and, realizing he is low on the bro-o-meter, sets off on a series of "man dates" to find his best man. He instantly bonds with Jason Segel, who quickly becomes his new bff.  Although this is a bromantic comedy, Moonit feels the movie has brought a real issue to the forefront: how do straight male adults forge friendships with each other without things getting awkward or misunderstood?

We're seeing a whole other category besides romantic, platonic and professional applications for Moonit's compatibility tool: the bromantic relationship calculator. We encourage all you guys out there to put our screen to the test when you get that Facebook or LinkedIn invite or make new contacts at those networking events.  We'll help you focus on those guys that are inclined to be the ideal roommate, business partner or friend (read: those guys less likely to walk around the apartment butt naked, bring down your firm for insider trading or steal your girlfriend).